Islamabad: Pakistan and Rwanda took a significant step toward deepening bilateral trade and investment ties as Federal Minister for Commerce Jam Kamal Khan inaugurated the Rwanda Coffee Festival in Islamabad and addressed the gathering, underscoring Pakistanâs strong resolve to expand economic cooperation with East Africa.
On the sidelines of the festival, the Federal Minister also held a detailed meeting with Rwandaâs Minister of Trade and Industry Prudence Sebahizi, during which both sides agreed to establish direct supply chains, boost business-to-business linkages, and widen collaboration across trade, agriculture, manufacturing, logistics, and investment.
Coordinator to the Prime Minister for Commerce Rana Ihsaan Afzal Khan was also present. Addressing the festival, Jam Kamal Khan welcomed the Rwandan delegation and termed the engagement a timely initiative to unlock the vast untapped trade potential between the two countries. He noted that Pakistan and Rwanda, both agro-based economies, share strong complementarities at a time when global food security has become a strategic priority.
The Federal Minister highlighted that while Rwandaâs exports to Pakistan have traditionally been dominated by tea, coffee consumption in Pakistan is rising rapidly, particularly among the younger population. He pointed out that Pakistan imports tea worth nearly USD 3 billion annually, while coffee is fast transitioning from a niche product to a mainstream consumer item. He said Rwandaâs premium-quality coffee, competitive pricing, and geographic proximity give it a natural edge, adding that Pakistanâwith a market of over 250 million peopleâcould also serve as a future gateway for Rwandan coffee exports to Central Asia, western China, and neighboring regions.
Jam Kamal Khan further informed that Pakistanâs ongoing tariff rationalization policy would gradually reduce tariff lines, making imports more competitive and supporting increased coffee consumption.
On the export side, he highlighted Pakistanâs strengths in rice, textiles, leather and footwear, sports goods, surgical instruments, pharmaceuticals, home appliances, electronics, agricultural machinery, tractors, motorcycles, and low-end manufacturing, noting that Pakistan has already started exporting tractors to African markets.
The Federal Minister emphasized that Pakistan attaches great importance to its relationship with Rwanda and is keen to diversify bilateral trade on the basis of mutual benefit, shared prosperity, and long-term partnership. He also indicated Pakistanâs interest in importing Rwandan avocados, pulses, lentils, and beans, while assuring facilitation in phytosanitary certification through cooperation between relevant authorities.
Speaking on the occasion, Rwandan Minister Prudence Sebahizi described Pakistan as a major potential market for Rwanda and reaffirmed his countryâs commitment to diversifying exports beyond tea to include specialty coffee, spices, and other value-added products. He said the Rwanda Coffee Festival was part of a broader strategy to introduce Rwandaâs premium coffee to the Pakistani market. The Rwandan Minister highlighted Rwandaâs position as a trade and distribution hub for Africa, offering investors access to a market of over 1.4 billion people under the African Continental Free Trade Area (AfCFTA). He noted that Pakistani investors had already begun exploring opportunities in Rwanda and were being warmly received. He also pointed out that Pakistani riceâboth basmati and non-basmatiâis not only consumed in Rwanda but also re-exported to other African countries.
Both sides stressed the importance of establishing a direct PakistanâRwanda supply chain to reduce reliance on transshipment through third countries. The Rwandan side shared that discussions with Pakistanâs maritime authorities were underway to cut shipping times and costs, noting that current shipment durations of up to 45 days could be significantly reduced through direct connectivity. The two Ministers also reviewed progress on the proposed Memorandum of Understanding on Trade and Economic Cooperation, which has been exchanged through diplomatic channels.
The Rwandan side indicated that only minor technical adjustments remained and expressed confidence that the MoU could be finalized shortly, providing a strong institutional framework for cooperation in trade, manufacturing, investment, tourism, and logistics.
The engagement further explored collaboration in light engineering, pharmaceuticals, cosmetics, agricultural equipment, mining and minerals, as well as technology-driven sectors such as IT, digitalization, and artificial intelligence. Both sides agreed that joint ventures, business delegations, and sustained private-sector engagement would be crucial to translating opportunities into concrete outcomes.
Concluding the event and meetings, Jam Kamal Khan expressed optimism that sustained follow-up would deliver tangible results and reiterated Pakistanâs commitment to building a long-term, mutually beneficial partnership with Rwanda. Both sides agreed to remain in close coordination and to encourage deeper business-to-business ties in the months ahead.
