ISLAMABAD: The Annual Sales Dealers Event of Fauji Cement Company was held on 2 December 2025 at the Montage Marquee Complex, Gulberg Greens, Islamabad. The event was attended by dealers, project partners, exporters, transporters, and business professionals associated with the cement industry from across the country. Addressing the participants, Director Marketing & Sales Brigadier (R) Salahuddin Ayoubi said that dealers and business partners play a vital role in strengthening the national economy and promoting the industrial sector. He stated that the company has achieved new milestones this year, in which the hard work and professional commitment of the dealers have been fundamental.
He shared that Fauji Cement sold 5.4 million tons of cement this year, which is a record achievement. The Director Marketing & Sales highlighted the importance of the company’s role in preventing the wastage of natural resources, including responsible use of groundwater, mountain preservation, tree plantation, adoption of alternative fuels, and consistent implementation of high academic standards and new research.
Brigadier (R) Salahuddin Ayoubi emphasized that the national business environment is improving, and such events not only build confidence but also play an important role in further promoting business activities. He added that the company aims to work with its partners on initiatives that benefit both the organization and the national economy.
The guest of honour, Managing Director / Chief Executive of Fauji Cement, Qamar Haris Manzoor, said in his address that despite current economic challenges, the company’s performance is commendable, and there are clear prospects for further growth in the near future. He urged the dealers to continue enhancing their professional capabilities and maintain the same dedication in the coming year.
At the conclusion of the ceremony, the guest of honour paid tribute to the high-performing dealers, stating that their contribution is the backbone of the organization’s success. Special awards and shields were presented to the dealers who demonstrated outstanding performance during the 2024–25 period. Participants were also briefed on the company’s strategy for the coming year, including new targets and innovative business plans.
Senior management of Fauji Cement, including Brigadier Kashif Naveed, Brigadier Khurram Mirza, Umar Ashraf, Syed Kamran, Qaiser Mehmood Sheikh, and Irfan Naseem Sheikh, attended the event.
The ceremony was moderated and supervised by Muhammad Ashraf Malik, Manager Marketing/Sales.
Pakistan’s renowned singer Shan Khan captivated the audience with his performances in Urdu and Pashto.
A special luncheon was arranged for the participants at the end of the ceremony.
